Realising the potential of creators using influencer marketing automation
Over the last few years, influencer marketing campaigns for brands have largely been managed by agencies. Typically, these campaigns are run manually on emails, phone calls and excel sheets. And they work just fine, to an extent. The problem arises when these campaigns need to be scaled and repeated frequently. That is when shit hits the fan and things fall apart. Influencers are not shortlisted based on data but on subjective opinions. Content briefs are incomplete and that results in sub-par content being created. Posts don't go up on time. And all along, the brand has no view on how the campaign is performing.
If for a moment we step back and break down the campaign execution process, it comprises more than 90% of redundant tasks that can be automated. Right from shortlisting influencers, creating and sharing content briefs, post reminders, payments, and performance tracking. By simply automating these tasks, the effectiveness of a campaign can increase by up to 4x in less than one-third of the time and effort. This is when the full potential of content creators & influencers and the concept of influencer marketing fully gets realized.
This is what Winkl has set out to do. We believe that by leveraging technology in the right places, influencer marketing as a channel can become highly repeatable and scalable for brands and advertisers of all sizes.
Winkl helps brands and advertisers run fully automated and data-driven influencer marketing campaigns by leveraging a community of more than 12,000 active influencers with a reach of 70 million people in India.
Our Team That Makes it Happen!
Co-Founder & CEO - Rahul has at-least 5 passions at any given point of time. He also likes flying planes!
Co-Founder & CTO - Nikhil loves science & technology. He is also deeply committed to living a fit and healthy lifestyle.
Sales lead - Ashwij thinks about sales during the day and science and space at night. He also likes to travel and trek.
Machine Learning Head - Chhitij is a footballer and a baller when it comes to problem-solving. Throw any problem at him and consider it solved.
The Design Guy - Kishore likes to keep fiddling with new designs and products. At any point, you will find Kishore with a pencil in one hand and a cutter in the other.
Mobile Developement Head - Sharan is someone who never says no to a challenge. He is always up for a challenge. He loves Punjabi songs and makes the whole team listen to them.
Influencer Marketing Expert - Surabhi is always solving on-the-field problems that no one can predict. She is the one that comes up with unorthodox solutions to problems. Surabhi also loves helping and caring for doggos.